Once upon a time, influential people and companies succeeded when they sounded like everyone else. Every day, they told stories about themselves that were safe and boring.

 

One day a thing called the Internet came along, and then social media. Suddenly, everyone had a platform to broadcast their individuality, and customers began to prefer vulnerability to detachment. The model had flipped.

 

Pretty soon, authentic storytelling became the primary way that people connected with influential organizations and brands. Until finally, the only way you can create a devoted following today is by aligning all aspects of your story to support your mission.

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That's why I started 1-Across, to elevate thought leaders' storytelling so they can become singular voices in their field and earn the recognition they deserve.